Businessmen all over the world have already come to know Google AdWords Shopping Campaigns work great for e-commerce companies. However, proper shopping campaign structuring has always been an overlooked matter in case of Google AdWords Campaign Management. Small or new business owners who want to hit the ground of campaign management need to learn various tips and tricks for managing Google shopping campaign What is Google’s Merchant Center? Google Shopping Ads allow shoppers to find a product quickly and easily on the Google Search Network. But before you start creating a campaign like this you need to set up a Google Merchant Center Account. Google Merchant Centre is a tool that helps one upload the product data of a store to Google and makes it available for shopping ads promotion . This helps to attract potential buyers and reach shoppers. The accuracy of product information must be relevant so that the consumers don’t get misled. The list has special formats